Design Your Own Newspaper Ads

Many people in business lay-out (design) their own ads. That old adage "If It Is To Be It Is Up To Me" prevails. Do it yourself and you may get what you want. Many newspaper salespeople are poor at conveying customer wants to the design department, and slow are retunring proofs. The result is an ad with errors, not approved by the cusotmer. If your expenditures will be moderate, you might be able to afford a graphic designer or advertising agency. It costs nothing to find out, call a few ad agencies in the phone book and ask for an account rep. Explain you may be in the market for an agency and let them ask the questions. A quick determination will not be long in coming. There is a lot to be said for finding a way for someone else to do your ads so you can use your talents for what you do best, running your business. Designing your own ads (a fuiture store I visited had a complete drafting table, magnifying light and glue pot in the coer) is about the same as fixing your own leaks and asking the plumber to come by and inspect it. Your ad will have less than eight tenths of a second to get a reader�s attention. You must stop the reader's eye in less than a second, and hold it for at least three seconds to make an impression. Think about the ads you pass when you read the paper, You fly by some of them faster than you can say "one-Mississippi" (a half a second). Collect a folder of ads thet grab your attention. Gather a list of hot words. There are articles and lists throughout the inteet of "selling" words. Type "Words that Sell" in any search engine. Always Stress the Benefits A feature is what something is. A benefit is what it does. Advertise the benefits of your product or service, not the features. People don't buy something to get a feature, instead they always buy to get the benefit produced by the feature. The jury is still out on the effectiveness of color vs the cost of color. Look at the big boys, most don�t use color in display ads (only the car dealers, for some inexplicable reason). There are Already Enough Egos Look through any paper and count the mug shots of the owner, pics of the kids or staff. Not to mention the photos of the business building or award. Ego is easy to sell to the advertisers, but it doesn't sell the customer. The paper uses ego all the time to sell you more ads. The billboard people are especially notorious for this practice. Focus on the benefits and forget your smiling head and shoulders shot. Put it on the shelf After you put an ad together, put it on the shelf, in a drwaer or file it in your computer for a day. Don't look at it or think about it. Wait at least 24 hours to take a fresh look. Can you remove at kleast 5 words? It will sell harder with less words. You don't read jumbled ads, they don't either. Does it have to be that big? Cut it by a third and you can buy more for the same money. Sell the benefits with class and your advertising can be very effective. For more about advertising, get my article "Your Billboard is Showing" MailTo:Billboards@BigIdeasGroup.com Design Your Own Newspaper Ads

Many people in business lay-out (design) their own ads. That old adage "If It Is To Be It Is Up To Me" prevails. Do it yourself and you may get what you want. Many newspaper salespeople are poor at conveying customer wants to the design department, and slow are retunring proofs. The result is an ad with errors, not approved by the cusotmer.

If your expenditures will be moderate, you might be able to afford a graphic designer or advertising agency. It costs nothing to find out, call a few ad agencies in the phone book and ask for an account rep. Explain you may be in the market for an agency and let them ask the questions. A quick determination will not be long in coming.

There is a lot to be said for finding a way for someone else to do your ads so you can use your talents for what you do best, running your business. Designing your own ads (a fuiture store I visited had a complete drafting table, magnifying light and glue pot in the coer) is about the same as fixing your own leaks and asking the plumber to come by and inspect it.

Your ad will have less than eight tenths of a second to get a reader�s attention. You must stop the reader's eye in less than a second, and hold it for at least three seconds to make an impression. Think about the ads you pass when you read the paper, You fly by some of them faster than you can say "one-Mississippi" (a half a second).

Collect a folder of ads thet grab your attention. Gather a list of hot words. There are articles and lists throughout the inteet of "selling" words. Type "Words that Sell" in any search engine.

Always Stress the Benefits A feature is what something is. A benefit is what it does. Advertise the benefits of your product or service, not the features. People don't buy something to get a feature, instead they always buy to get the benefit produced by the feature.

The jury is still out on the effectiveness of color vs the cost of color. Look at the big boys, most don�t use color in display ads (only the car dealers, for some inexplicable reason).

There are Already Enough Egos Look through any paper and count the mug shots of the owner, pics of the kids or staff. Not to mention the photos of the business building or award. Ego is easy to sell to the advertisers, but it doesn't sell the customer. The paper uses ego all the time to sell you more ads. The billboard people are especially notorious for this practice. Focus on the benefits and forget your smiling head and shoulders shot.

Put it on the shelf After you put an ad together, put it on the shelf, in a drwaer or file it in your computer for a day. Don't look at it or think about it. Wait at least 24 hours to take a fresh look. Can you remove at kleast 5 words? It will sell harder with less words. You don't read jumbled ads, they don't either. Does it have to be that big? Cut it by a third and you can buy more for the same money.

Sell the benefits with class and your advertising can be very effective.

For more about advertising, get my article "Your Billboard is Showing" MailTo:Billboards@BigIdeasGroup.com

�2005 BIG Mike McDaniel, All Rights Reserved MailTo:Mike@BIGIdeasGroup.com BIG Mike is a Business Consultant and Professional Speaker. His BIG Ideas Group helps small business grow with mastermind groups, seminars and training. http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net

Classifieds That Get Results

Classified ads do not have the big market appeal that a full color display ad has, but they are still one of the most economical ways to get your business into the public eye. And, because classifieds do not demand expensive eye-catching designs or ingenious wording that you often see in direct-mail campaigns, they are a perfect marketing avenue for even new entrepreneurs. Here are some tips to help you write ads that will make the difference between mediocre ads to great ads that get good or even exceptional results. Keep It Short Ads that are short and precise have better results. Use white space to make your classified ad stand out from the rest of the listings. Look at the local classifieds and you will see that this works especially well for newspapers. With a little care you can apply the same concept to online ads, Place just a few words in each line with: 1) the first line listing a benefit the reader will receive; 2) the second line containing the name of your company; 3) the third line your address or email. This results in a striking, centered ad surrounded by white space. If you are placing an online classified ad and do not have the capability to insert line breaks or center the text, then you will need to keep the text short and use key words to attract the reader to your ad. Goal of Placing Your Ad The goal of placing your ad should only be to get the customer to click through to your site for more information. If your listing does not elicit that response, then you should rework it until it does. Action Words Use action words that will prompt a response from the reader. For example, words such as: amazing, attractive, confidential, etc., are all words that compel the reader to do something. There are a many resources available; one that I found to be particularly useful is Words That Sell, by Richard Bayan. Unique Appeal You want to make your product or service appear unique to all other products or services on the market (if any). Spend a few minutes to identify what is unique about your product or service or solicit feedback from friends or family about what would appeal to them should they need a product or service such as yours. Use this uniqueness to appeal to the market in the ad. Do Not Try to Sell Your Reader Whatever you do, do not try to sell your reader on your ad. What you DO want to do is evoke a response using action words. The ad is meant to entice them and evoke an action from them to retu to your site and then prompt a sale(s) of your product(s). Spark Interest and Curiosity Using a combination of the title and the text or body of the ad you want to spark an interest or curiosity in your ad or product. Use the title to grab the interest and attention of the reader and the ad, or text body, to spark curiosity. You want to generate enough curiosity to have them act in response to your ad. Avoid Saturated Ads and Products If your product is already over-marketed on the Inteet or your ad is one that is �canned� or pre-prepared you are less likely to achieve good results. Develop your ad so that it is unique, draws the attention of the reader and then guides them to your site or product that is also unique and fresh. This does not mean that you should not sell information products, for example, which are in overabundance on the Inteet market. Instead, think of one type of e-book or information product you can develop that will stand out from the others and meet some need that has prompted the reader to start searching. Avoid Hype Nothing is appealing about an advertiser that resorts to hype, threats, or false innuendo about their product. Avoid hype or false representation at all costs. I cannot emphasize this enough. Inteet users have grown up and have become savvy, intelligent buyers and are not interested in purchasing products that are hyped. Just state the real facts and use some sound business principles and marketing methods to get the job done well. Be Organized Do not underestimate the power behind having a schedule for posting your ads. Post the same ads every 5-7 days. No more. No less. This will keep your ads in front of the readers and you will avoid being black-listed for spamming. Spamming is an incredible annoyance that is truly deterring good customers from Inteet buying. Simply do not send SPAM! Let�s Wrap This Up These simple and easy-to-use tips can make the difference between ads that deliver mediocre results or those that deliver eye-boggling, heart-pounding results. You will need to develop your own style for writing your ads and then practice, practice, practice. Few of us were bo with the ability to write a �super� ad right away. Most of us have had to practice, watch for results and then tweak the ad to get the results we have wanted. Do not be discouraged if you find yourself in this group too, you�ll be a part of a much bigger group of entrepreneurs. What is important is that you lea from each ad and campaign that you send out. If you can infuse these simple steps into your advertising campaigns you will be well on your way to posting classified ads that get results! REPRINTS AND PERMISSIONS Reprints are available upon request at no charge. You have permission to reprint or use this article in your website or newsletters as long as the article is not modified in any way and is printed in entirety including the author's bio and links. We will happily provide a text or HTML version upon request Copyright M. A. Webb, 2004-2005. All Rights Reserved

Email vs The Web

What Works Best for Selling Online? Email or Web Pages? Good question right? I always thought so! That is until I went through my little leaing curve. I can save you from the same lessons if you have a few moments... You see, I do a ton of classified advertising on the net. I utilize ezines, AOL, newsgroups (carefully thru my sig), and many web sites. I also use targeted direct email although I'm extremely picky in this area. So why is it that all everyone talks about is banner ads? Click throughs, CPM, page impressions, etc.., . How about the folks like me that can't afford to slam down a few thousand bucks each month to have my banner pop up on Yahoo every time someone types "Inteet Marketing". Now don't get me wrong here, banners are great and I rely on banners to drive traffic to my site too. But the fact is, a large part of my marketing campaign revolves around simple effective classifieds and I am not alone. It's cheap and it works. That's why I've decided to pass along the results of my "research" as I like to call it. (Leaing curve is a little more honest!) My question was this: Should I be using my URL, or my email address when advertising with classifieds and direct email? Before my web site existed it was pretty much a no brainer. I used my email address in my classifieds until I smartened up and got some autoresponders. AR's made much more sense for two simple reasons: They allowed me to do MUCH less work and my prospects received my sales letters almost instantly, which always results in more profits. Then I finally migrated to the World Wide Web and had a URL to use in my classifieds. I immediately "upgraded" my ads to allow people to find my new web site. (Maybe I was a little too proud of it!) I figured why bother with autoresponders any longer when I could show them color, sound, and graphics. A valuable lesson leaed. My response dropped and I found out the hard way the there are literally millions of people who use email but DO NOT surf the web. Many simply do not care to surf the web and there are a good number of folks who do not have access to it. My autoresponders immediately went back into my ads and since I was paying for each word or line, I decided to stick with ONLY the AR's. The extra few bucks to add my web site address was probably not worth it, I guessed. Wrong again. Luckily I had my own email newsletter to do a little more experimenting. I changed my ads so they contained BOTH my autoresponder address AND my URL. Bingo. The perfect mix. My total inquiries (autoresponder plus page hits) went up by about 20% and remained there as long as my ad contained both contact methods. Along with these increased prospects came increased profits. Another valuable lesson leaed. I know, a lot of you are saying hey, that's not a tough decision. Well to you I say take a look at the classified ads in almost any ezine on the net. Count the number of ads that have both an AR and a URL. You'll find that about one out of every three of them qualify. Point made. I hope I've managed to shed a little light on YOUR marketing campaign today. If you're not marketing with both AR's *and* a URL, you're missing out on some revenue! Remember, as many have said before me, marketing is now, and always will be, a numbers game. The more numbers you reach, the more numbers you'll count!

Can I Write and Print My Own Business Brochures and Business Cards

If you have a computer and a printer, preferably one that can print in color, then you can make your own brochures and business cards that are very professional-looking! Be sure to use good quality paper (that is available at any office supplies store like Office Depot or Staples) for anything that you are going to hand out or send to potential customers and clients.

Writing Text for Your Brochure and Business Card

The very best thing to do is to get a few examples of business brochures and business cards, preferably from the same type of business as the business you are starting. If you can�t find any, then think about the type of customer or client you are trying to attract.

If you are starting a professional service as your at-home business (such as accounting, bookkeeping, proofreading, etc.), then the text and graphics used in your brochure and business card should be minimal, crisp, easy to read, and contain only the most vital pieces of information. �Clutter� is not very professional. Pick paper colors that are monotone (one color) or that have a nice edging in a complementary color. State what services you have to offer, describe your business in professional-style precise terms, and make sure that your contact information (name, phone/fax/cell number, and email address) is easy to locate.

If you are going to start up something like a children�s birthday party service or another �fun� type of business, then you definitely want to think about bright colors and graphics that grab people�s attention! Remember though, don�t �clutter� your brochure or business card with too much information! Make sure your prospective customers can find your name, phone number, and email address easily---make them want to contact you right away!

Creating Brochures

Most brochures are either bi-fold (one fold, four printable sides or �areas�) or tri-fold (two folds, with six printable areas). You need to decide on which format you want to use, and then shop for good-quality paper that comes pre-scored (or �creased�) so that it folds with a sharp edge. Brochure paper is heavier than printer paper (called �stock� or �card stock�).

Your computer probably has a few built-in templates for creating simple brochures. Many �print shop� type software programs offer a variety of templates that you can use to create more professional-looking brochures. Regardless of which you use, it should require very little effort to create your first business brochure! (I was able to use a template provided in my Hallmark Greetings! software to create a brochure that was professional-looking and had a little bit of �personality� to it!)

Follow the instructions for the template you are going to use, and write the text for your brochure as described above. If you are going to insert pictures or graphics, make sure that you are not violating any copyrights (if you are taking graphics from another source). Using the guidelines given above, make your text simple and clear and be sure that your contact information is easy to locate on the brochure.

Business Cards

Just as for the brochures, your computer will either have a few easy templates to use, or you can use any print-shop-type software that has templates for business forms. Using the guidelines as given above, write the text for your business card.

I do suggest that you buy business cards that are �laser-perforated� so that when you separate the business cards after you print them, you will get nice sharp edges.

Flyers

If you have the type of business that you can promote by tacking up flyers, then you need nothing more than your word processing software. Flyers are generally printer paper sized, and you can be as creative as you like!

You might want to invest in card-stock-weight paper for your flyers. This paper is a little heavier and will be a little more durable than printer paper.

Things to Remember When Printing Your Business Brochures and Business Cards

• Keep the text simple!

• Buy good quality paper!

• Set your printer preferences for �Better� or �Best� print quality

• Print a �test� page first, using just plain printer paper (fold as necessary for a brochure or cut to size for a business card and make sure it �looks� good)

• Be sure to save your brochure and business card templates so that you can easily print more or change information as needed, as your business grows

About The Author

Jan K., The Proofer is freelance proofreader and copyeditor. Visit http://www.janktheproofer.com for more information about Jan�s services; http://work-at-home.janktheproofer.com for work at home articles and free printables; and for work at home moms, visit Jan�s sister site http://work-at-home.momsbreak.com for articles, free printables, and work at home T-shirts and other fun products.

� Copyright 2004 All rights reserved.

Customer Relationships How To Build Them

The Gurus all tell us this is the way to sell on the web or this is the way. New ways and techniques are daily mailed to my inbox telling me if I just do �this� then I will be a success selling on the web. However, the psychology of selling everything goes through A simple process that is not a secret. The formula has been taught us ever since we have first been on the web. You know this secret if you are a newbie or a seasoned veteran selling on the web. First you must get the customers attention. How do you do this? First of all the customers on the web are searchers by that I mean they get on their computers, go to a search engine and search for specific things they want to know about or buy. So it makes sense that your site title, where you are ranked on the search engine and your description of your site are the first ways to get their attention. Ok, say you have done a good job of that so you get them to your website. You are still trying to capture their attention. So snappy headlines and good content will get their attention. They are not ready to buy yet. You shouldn't even be trying to sell them at this point. What you present on the website will either encourage them to come back or they will just click away and never retu. So not only good content about the subject that they are looking for is essential. How about a five day course. This accomplishes two things it gets them to give you their email and you are giving them good content. Make this course personal and dynamic and you have gained trust. Perhaps you first get them to join your ezine. Where again you get their email, give them really good content and have a chance to interact with them. Again you are building trust and forming a relationship with a real person. This is not instant. Relationships take time. After you have built a relationship you can then recommend to them products, and services. But even then you cannot sell to them if they do not need your product. If you don't believe me try selling ice in the artic. So try and target your market. Find out what your customers need and then fill that need. The last thing you are going to do is to send your prospects to your product page. This is the one of the most important pages you will ever write. It has to tell them what your product can do for them. How it will change their lives to use your product. In other words make them really want to buy the product. Now you are at a point in your sales that you will be sucessful. But to recap you can not go from get the customer's attention to sales selling is a relationship between two human beings and relationships take time.

Competition Freebies and Sponsorship For Free Advertising and Link Popularity

How many competitions are there running on the net at this time? 1000 maybe? Nah, 100,000 is more than likely and when they close there will be just as many to take their place. So, why are companies so desperate to give away free stuff just for answering a question or two? I'll tell you why... ...because it is an INCREDIBLY effective and very INEXPENSIVE way to get your company name mentioned on hundreds, if not thousands of websites, message boards, forums, blogs and conversations both in the online and offline world, not to mention the good PR it generates that's why! Who doesn't want their company name-dropped all over the place for what amounts to mere peanuts when compared to the costs of traditional advertising? There are thousands of specialist competition and freebie sites whose sole purpose is to inform the rest of the inteet when a new competition or freebie offer hits the inteet. There are as many mailing lists, newsgroups, message boards and blogs on the same subject and YOUR company name could be plastered over all these when you add a competition giveaway to your site. But it doesn't stop there. If you are reading this as a webmaster then you obviously know all the major search engines look upon inbound links as being one of the main deciding factors in deciding which pages rank where in the organic search engine results. All these free, one-way inbound links pointing directly at your website are pure gold dust in terms of increasing your link popularity and thrusting you up towards the top of the search engines. Whilst everyone else is rushing around participating in link exchange programs, renting links on websites, buying their way into search engines and more costly measures to help get the jump on their competitors, you could be flying up the rankings by giving away something as cheap as a $20 DVD once a month... Of course, you can also make your generosity work extra hard for your business as well and really milk that competition freebie... Rather than just give one lucky visitor a chance to win something when they leave their details at your site how about some of these ideas to get a double hit from your freebie: 1) Newsletter Competition A competition give-away to everyone who signs up with your newsletter. Draw an email address from the hat every month and announce it in the newsletter and you'll triple your subscription rate and keep them reading. Want to ensure they really read it? Ask a question about a specific aspect of the newsletter and get people to email it in and draw a winner from one of the entrants. You get more subscribers AND you ensure they're reading! 2) Newsletters again... Add a checkbox to your competition entry page, order page etc. offering people the chance to sign up for your newsletter (making sure to offer the hook of exclusive newsletter give-aways, freebies, coupons etc. of course) and you've got a bunch of new subscribers. This is a less effective means of building your mailing list but it still works. 3) The Scavenger Hunt Competition. Get people to browse around your website to give you the answers to a question or two you propose. Think "By how much is the Super Megatron 2000 reduced by this month"? and use these questions to direct people to your latest promotions and offers. Not only do you get all those extra visitors from blogs and comeptition sites like you wanted, but you also show these extra visitors the highlights of your site which will either encourage them to buy there and then or bookmark you for future reference rather than hitting and running. 4) The Repeat Competition Hook Giving away different freebies in your competitions each month ensures two things. Firstly, competition addicts (of which there are many) will hit your site every month giving you a chance to market your offers to them at least once a month. Secondly, you ensure those search result boosting links continue to multiply every month... ...and so on. If there is any aspect of your website or business you feel is a real hook and worth promoting to customers then a decent competition used correctly is the perfect way to highlight it to a wide audience without spending a fortune on advertising. But hang on, this isn't the ONLY way to use competitions to your own advantage. Another great way is to not run your own competition at all but to simply SPONSOR a competition on another site. Getting into a small competition sponsorship deal with a high traffic site in a related (but non-competiting) subject area can bring some awesome targeted traffic your way. If they archive their competition results and past sponsorships, then that's another on-way link you got into the bargain as well. The possibilities here are endless and it's not going to cost you anything more than a few bucks each month in order to start the ball rolling. So what are you waiting for?

Do you have what it takes to be an e entrepreneur

These days, it seems like everyone wants to work from home and make money on the Inteet. But before you even tu on your computer, the first question you have to ask yourself is whether you're cut out for this kind of work. The fact is, building a home-based business isn't for everyone. Some people like the commute. They really do enjoy having a boss who tells them what to do, and they like the routine of working nine-to-five for an ordinary salary that can barely pay the mortgage. Personally, I think they're nuts. More reasonably, there are people who are conceed about the risk of starting up their own business. They're not sure it's worth the investment of time and money, and they're scared of the responsibility that comes with running their own company. They wonder if there is another way to escape the rat race. I'm sure there is. You could win the lottery or wait for your Aunt Sue to keel over and leave you her condo. Or maybe you could sit down with a pen and paper and draw the blueprint for "The Next Big Thing". Anything can happen... Right? For me, what happened was creating a successful, self-running Inteet marketing system. It didn't happen without effort. It didn't happen without at least some initial investment of both time and money and, of course, it doesn't happen now without me making sure that the taxes are filed and the paperwork is done. But it happened. I'm my own boss. I work from home according to my own schedule and I get to pocket all the cash my business makes. If you're prepared to give an e-business the time, the work and the money it needs to get started and get growing, it can happen for you too.

Commercial Consumer Discounts Misleading Advertising

Marketing is an important tool for attracting customers. It is commonplace to see banners announcing bargains of "70% off the retail price." However a recent High Court decision illustrates that care must be taken with such marketing.

In the case of Office of Fair Trading v Officers Club Ltd and another [2005], the defendant advertised products at 70% off the retail price. The relevant product was offered for sale in a limited number of stores at a higher price for a period of 28 days before being released to most of the stores at the discounted price.

The Office of Fair Trading issued proceedings claiming that such a strategy was misleading to consumers.

The defendant claimed that:

there was no misleading advertising as the strategy had at all times complied with the guidelines enshrined in the Code of Practice for Traders on Price Indications issued by the Department for Trade and Industry; and it was legally impossible for them to be in contravention of the misleading advertising rules when they were complying with the code.

The court rejected these arguments and found that:

the Code of Practice was designed to give retailers a degree of certainty while granting the regulatory authorities flexibility to curtail misleading practices despite strict adherence to the code; although the defendant had offered the products for sale at the higher price in accordance with the Code, he had not had a genuine belief that it could sell the products at those prices; and the adverts were misleading.

Sales and discount offers are an effective way of bringing in consumers and boosting revenue, however, businesses should be wary of using marketing strategies that may be misleading or in bad faith.

If you require further information contact us.

Email: enquiries@rtcoopers.com

� RT COOPERS, 2005. This Briefing Note does not provide a comprehensive or complete statement of the law relating to the issues discussed nor does it constitute legal advice. It is intended only to highlight general issues. Specialist legal advice should always be sought in relation to particular circumstances.

Full service commercial law firm based in the City of London specialising in Biotechnology Law, Employment Lawyers, Media lawyers, Entertainment Solicitors, Pharmaceutical Lawyers, Intellectual Property Law, Litigation, Corporate Finance, Copyright, Redundancies, Commercial Lawyers, Commercial Law, Commercial Contracts, Data Protection, property lawyers.

Contact us at enquiries@rtcoopers.com. Visit our website at http://www.rtcoopers.com

Advertising The Best Marketing Tip

The best marketing tip you will ever hear is to advertise your product or business. In fact, any marketing tip you hear or see will be related to some form of advertising. In this article, we will go over several marketing tips and the reason you should use them.

One great marketing tip is to use an auto responder. Autoresponders automatically send out emails to people on your mailing lists or to people who have been to your website. You can then send out advertisements of your business or service. This is a great marketing tip because it is often inexpensive and sometimes free to use an autoresponder.

A second marketing tip you may enjoy is the use of slogans or logos. This is an excellent marketing tip. People will always remember a clever logo or slogan. Many people find it best to use a funny slogan because it brings people happy thoughts when they think of your business. Try to think one up.

A third great marketing tip is to put your URL everywhere. Get yourself noticed. Put your ULR all over your site, in your autoresponder emails, hand out flyers, business cards, etc. This is always beneficial.

The next great marketing tip I have for you is to use an SEO. An SEO (search engine optimization) enables your website to be listed at the top of search engine lists. SEO uses keyword and link popularity to maximize this result. This leads to more visitors to your sight and more profit. Again, this is another great marketing tip.

Another great marketing tip is your web design. A great web design can attract more people to your site, and keep them coming back. In addition, another similar marketing tip is to use flash pictures to get attention. Or, another marketing tip is to use eye catching photographs or illustrations or your product or service. This will attract more attention as well.

My favorite marketing tip is to use testimonials and offer feedback to customers. This marketing tip is a must for anyone who wants to show positive feedback of their business. A similar marketing tip is to post these positive testimonials on your site or to send them out in your autoresponder.

Lastly, a great marketing tip is to keep your domain name simple and easy to remember. People can't find your sight if they can't remember it, let alone if they can't spell it. A catchy domain name is always helpful.

For another good marketing tip, try asking fellow business owners. I'm sure they will have a marketing tip or two to aid you. You can then make some friends in the business circle and swap ideas. Eventually it will all lead you to a successful and promising business.

Jay Moncliff is the founder of http://www.marketing-eficaz.net a website specialized on Marketing, resources and articles. This site provides updated information on Marketing. For more info visit his site: Marketing